Study Mission to Explore Brazil Wine Opportunities

Atlas Wine Group - Wednesday, December 14, 2011

Wine Australia, Austrade Brazil, Winetitles and Instate are teaming up to provide the opportunity for Australian exporters and wine companies to explore the burgeoning market of Brazil.

The exciting study mission to Brazil, from 21–28 April 2012, has two main objectives: to assess the market potential for Australian wine, and to examine possibilities for collaboration between the Brazilian and Australian wine industries. 

This year, Brazil is forecast to overtake the UK to be the sixth largest economy in the world.  In 2014 it will host the World Cup and in 2016 the Olympics in Rio de Janeiro – but Australian wine producers’ knowledge is limited about this emerging economy and its rapidly growing wine market. 

Respected international wine writer Denis Gastin will host the visit along with his Instate team based in Brazil. Denis contributes to The Oxford Companion to Wine, The World Atlas of Wine and Wine Report as well as numerous publications throughout Asia and Australia, including Australian & New Zealand Grapegrower & Winemaker. He is a frequent visitor to Brazil and has been monitoring the market and industry developments over the course of many years.

This study mission will incorporate visits to major cities and wine regions across Brazil and will also include a visit to the country’s major wine trade show — Expovinis Brasil 2012 in Sao Paolo.  There is also a three-day optional side trip to Chile and Mendoza in Argentina, and an extended stay in Brazil is also available.

The program includes carefully targeted visits to various retail and on-premise outlets for wine in major cities and contact with the trade and wine media.  The visit will also provide an opportunity for producers’ to understand the domestic wine industry in Brazil, and to identify areas of alignment and exchange in viticultural and winemaking technologies and expertise.

The group will also visit major industry bodies and wine producers throughout the Vale Dos Vinhedos.

Source: Daily Wine News


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